HUUM

HUUM is a pioneering Estonian company dedicated to producing high-quality sauna heaters that merge exquisite design, gentle steam, and smart technology, driven by a deep love for the sauna and a thirst for innovation. HUUM is the hot steam that rises from the stones, the vitality of the traditional Estonian sauna, fueled by the warmth of friendship and the infectious energy of sauna lovers. We are enthusiastic sauna fans, united by love for the sauna, the nature and active life style. We are inspired by creative solutions, modern design and innovation. HUUM values an active and healthy lifestyle and sponsors young, ambitious Estonian athletes such as the HUUM Sauna Kayak Team consisting of rowers Linda Tetsmann and Anette Baum, as well as Jasmiin Üpraus, who became a world champion in jet ski racing in 2022. We are incredibly proud of our athletes who have achieved unbelievable results across the world, and are inspired by them in our mission to move faster, higher and further. We are proud of our intangible inheritance of our ancestry, and the therapeutic effect of the Nordic sauna. HUUM sauna heaters embody the rustic yet elegant Nordic design that celebrates the natural beauty of sauna stones.